AI search engines send users to 404 pages more than Google. A study of 16M URLs finds ChatGPT leads in hallucinating links.

Google explains how generic login pages trigger duplicate indexing. Learn fixes using noindex, redirects, and paywall markup.

Land your next PPC role by preparing for strategy, platform expertise, and culture fit – the core areas interviewers care ...

Google antitrust case shows that the AI Overviews ranking process does not use links as part of the ranking process.

Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might ...

Explore 2025 AI SERP changes strategies for local visibility and navigate the evolving landscape of search and brand ...

Google avoids Chrome and Android breakup but must end exclusive search default deals, and may have to share data with rivals.

Google raised ad prices incrementally through internal "pricing knobs" that advertisers couldn't detect, according to federal ...

Interaction to Next Paint (INP) is a meaningful Core Web Vitals metric because it represents how quickly a web page responds ...

Understand ad hijacking and its impact on your brand. Protect your traffic and learn to stop affiliate abuse in 2025.

Google confirms no conversion minimums for AI Max for Search, but Smart Bidding is required for search-term matching.

Google says it wants to show more links in AI Mode, rolling out embedded carousels, smarter inline links, and expanding Web ...