McDonald’s Taiwan spent months training kung fu masters and cast for a 3-minute-16-second film—all to sell fries. CMO Cindy Lin and creative partner Leo talk exclusively to Campaign ...

We live in an era of globalization and fluid national borders. Large waves of immigrants—including South Asians and Chinese to Canada, Hispanics to the US, Asians to the UK, North Africans to France ...

Less than two weeks after ad giants Dentsu, ADK and Hakuhodo were raided in Tokyo on alleged bid-rigging charges, we look at the troubled timeline of the tainted Games and whether it threatens Japan's ...

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.

Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

Campaign Asia-Pacific's prestigious 40 Under 40 winners are driving innovation and pushing boundaries across the region's marketing landscape. Prepare to be inspired.

Creatives are increasingly using AI generated art in their campaigns, but is it saving time and costs? Will rights issues and ethical concerns prevent broader adoption? And is it really the future of ...

While we hold information at our fingertips, it’s also becoming essential we know how to be responsible with it. By challenging our own biases and actively seeking diverse perspectives, we can break ...

Bonjour and welcome to Campaign Asia-Pacific's coverage of the Cannes Lions 2024. The Festival of Creativity has started with a promising and dynamic agenda addressing the industry’s most significant ...

Campaign India has a freewheeling conversation with Emami Group India's directors and second-generation scions, on the secrets and trials of running a business with three generations from two ...

Ad Nut is a surprisingly literate squirrel that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers the latest work from all over APAC and the world for your viewing ...

Our 2025 Women to Watch list celebrates 25 rising stars across Asia Pacific who are shaking up the status quo and showing us where the industry’s really headed.