Ryan is known for his unboxing videos, particularly those with mystery boxes. So the first product Bonkers decided to make for "Ryan's World" was a "giant mystery egg," which includes many toys.

When the Kaji family, of Honolulu, shared a video of their son, Ryan, with relatives, they had no idea that it would go viral – and launch a YouTube, TV and toy franchise worth millions.

NEW YORK — Seven-year-old Ryan drew millions of views reviewing toys on YouTube. Now, he's become a toy himself. Walmart is selling action figures in his likeness, putty with his face on the ...

They first learned about Ryan’s World after meeting with a kids entertainment company, Pocketwatch, at The American International Toy Fair in New York held in mid-February.

Ryan Kaji is just eight years old and is one of the richest YouTubers in the world who makes $22m a year from toy reviews.

(There’s a video clip on YouTube where Ryan demonstrates how to throw the SquWhirl.) “It isn’t meant to solve world hunger; it’s a fetch toy,” says Ryan, “but it’s a lot of fun to throw.

Explore how Ryan’s World transitioned from YouTube videos to a blockbuster film with Ryan’s World the Movie: Titan Universe Adventure.

6-year-old Ryan of YouTube's Ryan ToysReview made $11 million in revenue this year from his YouTube account, according to Forbes.