As the cable news channel MSNBC breaks off from NBC News, it is also dropping the NBC from its name.

MSNBC, perhaps the biggest name in the exodus, will rebrand as My Source News Opinion World, or MS NOW, a move that conflicts with previous claims from NBCUniversal that the network would be ...

Now, MSNBC is MS NOW. As MSNBC leaves NBCUniversal for Versant (formerly, SpinCo.), the cable news channel is rebranding to an acronym that stands for My Source for News, Opinion and the World.

Some change is in the air for MSNBC, as the news network is set to undergo a name change later this year to My Source News Opinion World (MS NOW). The announcement arrives in the midst of several ...

The progressive cable news network MSNBC will formally change its name later this year to MS Now, standing for My Source for News, Opinion, and the World.