Car companies love a mission statement. With the arrival of the Concept C, Audi’s new one is crystal clear: “radical simplicity.” An all-electric two-seater with a retractable folding hard top, the Concept C is a “progressive interpretation” of the company’s legacy, says Audi—and it's not hard to see that the TT has factored pretty heavily in that.

Audi is reinventing itself for the next phase of its journey as a car brand, and it's giving us a glimpse into what its future looks like with the Concept C. This is essentially foreshadowing the next incarnation of the beloved TT sports coupe that stopped sales in 2023,

Like the TT and the R8 before it, Audi hopes the Concept C is a statement of intent for its future.