From Little Tikes to Legos, these are our favorite toy deals during Amazon Prime Day.

We rounded up the best cheap toys on Amazon for under $30, including stuffed animals, arts and crafts, building sets, and more.

The best kids' toys on Amazon Toys We Love list include Lego, Barbie Dream House, Cocomelon, Bluey, Play-Doh, Crayola, Marvel and Star Wars.

As The Strategist’s resident toy expert, I am fascinated by the annual influx of new toys. So to celebrate the most unforgettable among them, I compiled a list of 2023 toy superlatives.

To help you and the kids celebrate this out-of-this-world day, we’ve rounded up the coolest and newest Star Wars toys kids will love — and you bet they’re all on Amazon.