AR technology can help companies lead the way in discovering new methods of connecting, engaging and collaborating with their audience.

“Augmented reality (AR) is a big business and has been for years, reaching consumer consciousness from the first commercial use of AR technology in a 2008 BMW advertisement.

A supplier of smart glasses and AR technology called Vuzix is manoeuvering for an edge in the brewing LED arms race that's gripped the AR market. The company has signed a series of agreements with ...

Retailers will also gain access to a new AR Image Processing technology in Snap’s 3D asset manager, which Snap says will make it easier and faster to build augmented reality shopping experiences.

These e-commerce platforms serve as an incubator for developing and testing Nextech's leading edge AR, AI and machine learning applications for powering next-generation e-commerce technology.

Educational Technology & Society, Vol. 19, No. 4 (October 2016), pp. 239-251 (13 pages) ABSTRACT This study was aimed at exploring how to use augmented reality (AR) technology to enhance the effect of ...

Augmented reality (AR) is poised to revolutionise the way people complete essential everyday tasks, yet older adults -- who have much to gain from the technology -- will be excluded from using it ...

But the road from holographic dream to (augmented) reality is not always a smooth one. In 2018, Hyundai announced a strategic investment into WayRay, a Swiss startup developing similar technology.

Retailers that prioritize ecommerce recognize that the end-to-end user experience is more important than ever. Consumers expect convenient, interactive shopping experiences, from online to in-store ...

LH: VR/AR technology enhances precision by providing real-time, interactive 3D visualizations that allow surgeons to see detailed anatomical structures.